Shaping a Tobacco Free Future: Strategies for 2010 & Beyond

Conference Materials

New York State
Department of Health
Tobacco Control Program Statewide Meeting
May 6-8, 2008

(ALL CONFERENCE PRESENTATION MATERIAL LINKED BELOW IS IN PDF FORMAT)

Tuesday, May 6 – Day One

Plenary Session - What Makes Smokers Quit?  Policy, Marketing and Treatment Strategies

• Danny McGoldrick, Vice President, Research, Campaign for Tobacco-Free Kids

Afternoon Sessions

Using Graphic Media Messages to Push Smokers into Cessation

• Sarah Perl, MPH, Assistant Commissioner, Bureau of Tobacco Control, New York City Department of Health and Mental Hygiene

• Colleen Stevens, MSW, Chief of Media Unit, California Tobacco Control Program

• Annice Kim, PhD, Research Public Health Analyst, RTI International

Implementing Tobacco-Free Policies in the Health-Care Setting to Help Patients Quit

• Steven Kipnis, MD, FACP, FASAM, Medial Director, New York State Office of Alcohol and Substance Abuse Services

• Celia Spacone, PhD, Director of Operations, Buffalo Psychiatric Center

• Peggy Keigley, MA, Director, Seton Health Center for Smoking Cessation

Getting Personal:  How to Turn a Personal Story into an Anti-Tobacco Message

• Jeffrey Costantino, Director of Cessation Marketing, American Legacy Foundation
  and  Patricia McLaughlin, Senior Director for Communications, American Legacy Foundation 
  and Lisa K. Kelly, Media Manager, New York Tobacco Control Program   

Translating CDC Best Practices into New York Tobacco Control Program Action

• Jenny Reynolds, Consultant, CDC Office on Smoking and Health, RTI International

• Ursula Bauer, PhD, Director, Division of Chronic Disease Prevention and Adult Health, NYS Department of Health

What Does the Independent Evaluation Tell Us About Getting Smokers to Quit?

• Matthew Farrelly, PhD, Program Director, Public Health Policy Research, Center for Health Promotion Research, RTI International

Cessation Media Project for Health-Care Providers

• Lisa Marini, Project Director, Queens Quits
  and Leslie Blair, Coordinator, Buffalo Tobacco Cessation Center
  and Jessica Ingram-Bellamy, Co-Director, NYC Office, Better World Advertising

Evidence-Based Strategies to Promote the New York State Smokers’ Quitline – Helping Smokers Quit

• Patricia Bax, RN, MS, Marketing Coordinator, New York State Smokers’ Quitline
  and Paula Celestino, Project Director, New York State Smokers’ Quitline

Wednesday, May 7 – Day Two

 Plenary Session  - The Importance of Social Norm Change-

• Stanton Glantz, PhD, Professor of Medicine and Director, Center for Tobacco Control Research and Education, University of California at San Francisco

MORNING SESSIONS

Tobacco Advertising and Promotion in the Retail Environment

• Kurt M. Ribisl, PhD, Associate Professor, University of North Carolina School of Public   Health

• Susan Kennedy, Director, Tobacco Action Coalition of Long Island

Tobacco Dependence Treatment in Psychiatric and Chemical Dependency Treatment Settings

• Daryl Sharp, RN, NPP, Assistant Professor, University of Rochester

Tobacco Dependence Treatment in Psychiatric and Chemical Dependency Treatment Settings

• Tony Klein, MPA, CASAC, Tobacco Counseling Services Coordinator, Unity Behavioral Health

Tobacco-Free Outdoor Areas

• Robert Berger, President, Healthier Solutions, Inc.

• Sharon Fischer, Coordinator, Tobacco Free Broome Coalition

• Terra House, Director, T-PACC of Jefferson and Lewis Counties

Vermont's Smoke-Free Homes  - THIS WORKSHOP WAS CANCELLED -

• Yvonne Zietlow, Media and Social Marketing Specialist, Vermont Department of Health

Smoke-Free Multi-Unit Dwellings -

• Jim Bergman, JD, Director, Smoke-Free Environments Law Project

Tobacco-Free Healthy Schools:  The National Agenda-

• Jane Pritzl, MA, Consultant

Making the Case:  Tobacco Dependence Treatment Is Good for the Bottom Line

• Joseph Molloy, Corporate Director of Benefits, North Shore – LIJ Health System 

• Karl M. Siebert, Specialist – Corporate Health Promotion, BlueCross BlueShield of Western New York

• Edward Anselm, MD, HIP Health Plan of New York

ROUNDTABLE DISCUSSIONS

Bringing Health-Care Insurers and Consumers to the Table

• Joseph Molloy, North Shore – LIJ Health System

Niche Marketing

• Jessica Ingram-Bellamy, Better World Advertising

The Power of Using Testimonials for Tobacco-Free School Policies

• Jane Pritzl, MA, Consultant

Being Kicked to the Curb - Issues in Enforcing Tobacco Policies at the Perimeter of Campuses

• Kari Shanahan, Mid State Student Support Services /

• Peggy Keigley, MA, Seton Health Center for Smoking Cessation

Smoke-Free Movies:  What New York Youth Can Do Next  -

• Stanton Glantz, PhD, University of California at San Francisco

Working with Youth: Sharing Ways to Keep Policy Work Exciting

• Suzanne Kuon, NY TCP

Smoke-Free Multi-Unit Dwellings

• Jim Bergman, JD, Smoke-Free Environments Law Project

• Joanne Koldare, NYC Coalition for a Smoke Free City

Getting the Job Done – Meeting TCP Work Plan Deliverables

• Terra House, T-PACC of Jefferson and Lewis Counties

• Susan Kennedy, Tobacco Action Coalition of Long Island

Expanding the Evidence Base: Documenting Activities and Outcomes in CAT

• Betty Brown, RTI International

• Deepa Rajulu, NY TCP

AFTERNOON SESSIONS

The End Game for Smoke-Free Movies 

• Stanton Glantz, PhD, Professor of Medicine and Director, Center for Tobacco Control Research and Education, University of California at San Francisco

• Jonathan Polansky, Principal, Onbeyond LLC, advisor to UCSF Smoke Free Movies

• John Olinger, Senior Vice President, Downey McGrath Group, Inc.

Legal Opportunities and Constraints in Tobacco Control:  Where Do We Go Next?

• Doug Blanke, Executive Director, Tobacco Control Legal Consortium

Advancing a Legislative Agenda for Tobacco Control in New York          

• Russ Sciandra, American Cancer Society

• Michael Seilback, American Lung Association of New York State

• Kevin O’Flaherty, Campaign for Tobacco-Free Kids

Reaching Your Target Through Alternative Media 

• Curtis Clemons, Public Affairs Group, New York State Department of Health 

• Helane Naiman, President, HN Media and Marketing, Inc.

Kicked Out of College – Promoting Tobacco-Free Colleges and Universities

• Ken Dahlgren, Chautauqua County Department

Limiting the Number and Location of Tobacco Retailers

• Andrew Hyland, PhD, Roswell Park Cancer Institute

• Rhonda Jones-Webb, PhD, University of Minnesota Cancer Center
  (Dr. Jones-Webb presented only on the morning of Day 3)

Next Steps for Tobacco Control in New York in a Post-FDA Regulation Context

• Mitchell Zeller, JD, Vice President for Policy and Strategic Communications - Pinney Associates

Thursday, May 8 – Day Three 

Fiscal Meeting

• Lynne Heffernan and Marianne Daniels Bross, NYS DOH

Highlights from the Craig Ryder Memorial 5K Fun Run/Walk

• Peggy Keigley and Judy Rightmyer, Seton Health Center for Smoking Cessation

Ending the Tobacco Problem by 2030 – Implementing the Institute of Medicine’s Blueprint

• Gary Giovino, PhD, MS, Professor, Department of Health Behavior, University at Buffalo, State University of New York