Advanced Media Skills

You’ve gotten the basics of writing press releases and media advisories and want to take your media skills further. This 1-day training focuses on more advanced written tools and developing relationships with local press so they know you are the reliable, credible tobacco source in your community.  We will focus on Op-Ed pieces and refining your pitch letter delivery.  Come with ideas in mind that you would like to cultivate in this hands-on workshop.

This workshop is designed to be delivered in modality-specific trainings so that you will be able to work on developing pieces to further your modality goals.

Attendance Requirements: This training is required of all coordinators. 

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Applying Social Marketing to Tobacco Control 

Social Marketing uses the tools of marketing for societal benefit rather than commercial profit. In this 2-day course you will learn the key concepts of social marketing and how to apply them strategically to your work!  Even if you have no marketing experience, through this training you will develop a definition of what social marketing is, and how to use it.  You will also hone in on your target audience and ways to segment it. Finally we will cover tools to help you integrate social marketing into your initiatives.

This training is a combination of previous courses Social Marketing and Social Marketing 2.

Attendance Requirements:  This training is required of all coordinators who have not attended both Social Marketing and Social Marketing 2.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Building Alliances to Reduce Tobacco Use in Low Income Populations

As a result of attending the training, TCP contractors will be better equipped with the skills, knowledge and attitude needed to educate and engage community organizations and service providers that represent the low-income populations(such as faith-based organizations). Contractors will identify opportunities to engage new influential allies in the community who are concerned about the health equity of the communities they work with and/or live in.

Attendance Requirements: This is a required training for Community Partnerships, Reality Check, and Cessation Center coordinators.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Building Momentum for POS Initiative (Community Partners)

Approaching decision makers, implementing policy change, and sustaining these changes are the essence of our policy-driven work in tobacco control. However, it takes more than the key decision makers to make this happen. Each modality needs to examine who are the stakeholders and influencers in your community that will assist in implementing policy changes. Are they parents? Community members? Clergy? Medical Personnel? Business people? Representatives from community-based organizations? Young people? College Students?

This one-day training will examine how we engage the broader community to be allies with us as we approach policy changes and how to utilize their commitment, skills, and passion to assist us in moving policy work forward. In addition, we will develop strategies for defining “what’s in it for them” as a way to develop a more solid and productive collaboration.

Attendance Requirements: This training is required for all Community Partners.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Building Momentum for POS Initiative (Reality Check)

Approaching decision makers, implementing policy change, and sustaining these changes are the essence of our policy-driven work in tobacco control. However, it takes more than the key decision makers to make this happen. Each modality needs to examine who are the stakeholders and influencers in your community that will assist in implementing policy changes. Are they parents? Community members? Clergy? Medical Personnel? Business people? Representatives from community-based organizations? Young people? College Students?

This one-day training will examine how we engage the broader community to be allies with us as we approach policy changes and how to utilize their commitment, skills, and passion to assist us in moving policy work forward. In addition, we will develop strategies for defining “what’s in it for them” as a way to develop a more solid and productive collaboration.

Attendance Requirements: This training is required for all Reality Check Coordinators.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Engaging Community Health Center Administration in Health Systems Change

In comparison to the general population, the prevalence of smoking has remained virtually unchanged for adults with lower levels of income and less than a high school education.

This one-day training will assist contractors to identify administration leadership within FQHC’s and CHC’s and engage them in developing and implementing written policies that ensure system-wide, comprehensive tobacco dependence treatment for the vulnerable population they serve.

Attendance Requirements: This training required of all Cessation Center coordinators.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Engaging Youth in Tobacco Policy Work

Community Partners and Reality Check will come together for this one-day training focusing on engaging youth.

Participants will explore where and how to engage youth in their communities, identifying techniques for accessing skilled youth and involving them strategically in presentations, letter writing and educating community members and elected officials, as well as how to work collaboratively with youth serving organizations.

This training will examine the youth engagement process both in communities where Reality Check is a funded partner and communities without a Reality Check partner.

Lastly, participants will develop ideas on integrating youth into Point of Sale activities in a strategic and thoughtful way to maximize outcomes.

Attendance Requirements: Required of all Reality Check coordinators and Community Partners.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Facilitating Tobacco Policy Change in Your Community

Come to this three-day workshop to gain the foundation skills needed to make tobacco policy change happen in your communities. In this training we will review why policy change is an effective strategy, strengthen strategic thinking skills, and identify facts and how to present them to motivate decision makers. We will review motivational interviewing skills and facilitation tools that will help you accomplish your work plan goals and objectives.

This training is a combination of three previous courses: Engaging Decision Makers, and Bringing Partners to the Table, Part 1 & 2.

Attendance Requirements: This training is required of all coordinators who have not attended Engaging Decision Makers or Bringing Partners to the Table Part 1.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Interviewing Skills

This 1-day training focuses on tobacco news and how to develop and deliver talking points and sound bites for the media. By participating, you will strengthen your ability to deliver clear and concise messages in media interviews.  You will have ample opportunities to practice these skills through exercises specific to your modality. Come camera ready and get your word out!

This training was previously titled 'Media 202: Interviewing Skills.'

Attendance Requirements: This training is required of all coordinators who have not attended Media 202: Interviewing Skills.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Making the Most of Media

The media can be a powerful and effective tool for social and policy change. Come to this two-day workshop to get the foundation knowledge and skills of how to use the media to keep tobacco issues in the public eye. We will examine the difference between media, marketing and public relations. 

We will also define: paid media, earned media and media advocacy. Then we will focus on the tools of how to get coverage for your stories. Skill development and practice will focus on written tools such as press releases, media alerts and pitch letters. The goal of this workshop is that you have what it takes to keep tobacco issues in the public eye and build local support for your policy change initiatives!

This training combines two one-day programs: Making the Most of Media and Media 201 – Written Communication Tools

Attendance Requirements: This training is required of all coordinators who have not attended Making the Most of Media and Written Communication Tools.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Making an Impact Through Data & Stories

Data, data, data! Do you have so much data and research that you don’t know what to do with it?

As a result of attending this training, participants will learn how to use data sources and be able to incorporate the information into clear, concise, and accurate verbal and written key messages.

Additionally, participants will gain valuable knowledge and skills necessary to utilize local data to tell a compelling story that is relevant to their community and resonates with different target audiences.

Attendance Requirements:  Required of all Cessation Centers, Community Partnerships and Reality Check coordinators.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Social Media Intro

Are you all a-Twitter when it comes to using social networking cites?  Don’t know the difference between a Facebook friend and your neighbor?  This is the course for you!  We could title it “Everything you wanted to know about social networking but weren’t sure you wanted to ask!”  Here is a chance to learn how new media tools are changing the way people communicate, and how you can use them to your advantage.

This one-day training will cover the basics of social networking, focusing on Facebook and Twitter.  In the afternoon, we will get hands-on practice.  Bring a laptop and we will get you going.

This training will be co-presented by staff from Tipping Point Media of Rochester, NY. All participants must bring a laptop.

Attendance Requirements: This training is optional and all coordinators are encouraged to attend.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.

Enhanced Outreach with Elected Officials

This one-day training will assist contractors in identifying opportunities to work with and engage local elected officials as a regular part of work in their communities.

Participants will learn valuable skills to assist them in identifying traditional and non-traditional opportunities to tap into the work of elected officials, engaging elected officials into their own work, and determining appropriate and effective follow through steps. By applying the skills needed to regularly work with elected officials, contractors will be positioned to establish and maintain a positive presence in their communities as they work to advance systems and policy change.

Attendance Requirements: Required of all Cessation Centers, Community Partnerships and Reality Check coordinators.

Click here to register for the next date this training is offered. Unsure of trainings you previously attended? Contact us at TCTP@cicatelli.org.